The Harton And Westoe boxing club's official Facebook page was doing moderately well. The page has had 2,561 views in the last 28 days alone. In this time there was also 1,695 page likes and 393 new followers. This brings the page up to a total of 1,189 members. However, one weak point is the fact that, through the Facebook page, they only had one person click the link to their website. the page is also very active, with the coaches posting updates on upcoming boxing/fitness sessions and events regularly. The people who attend also interact with these updates, leaving likes and comments. From all of this this, I can see that Harton And Westoe boxing club have a somewhat effective online presence (Even if there is one notable weak spot). However, they still don't reach everyone since not everyone uses Facebook, and they need a way to reach people outside of this page.
To help with this, I will create an Instagram page. Instagram will be a new way to introduce people to the boxing club, and will hopefully entice people to go along and sign up. This is because many people who don't use Facebook, and therefore won't see the information regarding Harton And Westoe Boxing Club, might have an Instagram account his will allow them to find out when the club has sessions, where they are, how much they cost and much more. People can also really easily share posts on Instagram, so people could use the new page to recommend the boxing club to their friends. Another advantage of Instagram is the use of hashtags. With use of popular boxing and fitness pages, I could easily reach many people who would potentially be interested in the gym.
Secondly, I will be creating a promotional video for the gym. This video will show many things, including equipment, drill exercises, and hopefully sparring. This is an effective idea as videos are easy to link across all social media platforms and they can be posted almost anywhere, making it easy to spread around. It is also one of the clearest ways to showcase what it's like to be apart of the Boxing Club and what activities you will take part in/what equipment you will use. It also helps that the club haven't made any videos showcasing themselves, so this will be something new and different for their marketing.
Secondly, I will be creating a promotional video for the gym. This video will show many things, including equipment, drill exercises, and hopefully sparring. This is an effective idea as videos are easy to link across all social media platforms and they can be posted almost anywhere, making it easy to spread around. It is also one of the clearest ways to showcase what it's like to be apart of the Boxing Club and what activities you will take part in/what equipment you will use. It also helps that the club haven't made any videos showcasing themselves, so this will be something new and different for their marketing.
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