Within the media industry, are many smaller industry's all for a different audience, producing different products. Some industries include Film, Television, Radio, Video Games and Advertising. The film industry is, of course, for film production. Ranging from writers to directors, boom operators to producers. Television is ran the same, just with the final product released episodically onto TV or streaming. Radio is more than music, due to radio presenters and radio-drama's, providing entertainment without visuals. Video games are entertainment controlled by the consumer, with a team full of animators and coding experts. Animators actually cross over to television and film too, for animated shows and movies. Advertising and marketing are what makes all of the products made by the other industries be seen by the public. Social media posts, posters, TV ads and trailers all contribute to the popularity of products by making them be known and letting people know that to expect from them.
There many jobs and have rolls to have within the film industry. Some are similar, some are vastly different. This allows many people to become employed in the industry, due to all the people that are necessary for one film to be made alone, and with how many big and small film production companies exist. Some notable and famous companies are Paramount, Universal, Lionsgate, 20th Century Fox and Warner Bros. Within all these companies are thousands of jobs, all as vital as each-other to make a film be created.
Creative
Some of the most well known and prolific jobs within the film industry are the ones based around the creative side of it. Directors, producers, writers, designers. This is the side of film production that can bring a person fame. Directors, arguably the most known aspect of creating a film, have the task of directing all the cast and crew members, telling them what to do and making sure they do their job correctly. They also have to adapt the screenplay and script to film, choosing what is necessary and how things should be done. The writer, who wrote the screenplay, is responsible for writing all the characters, their dialogue and their actions. They have the story, and need to write it in enough detail so that the director can bring the story to life.
Technical
A highly important technical job is the lighting operator. When shooting a film, certain scenes require different lighting to represent the mood, or something more straight-forward like the time the scene is set. Bad lighting is very noticeable, for example, a scene that is too dark will result in an audience not being able to see what is happening in the scene. A scene that is too bright will have the same effect, but likely because the viewers will have to loom away due to strain on their eyes. The lighting operator has to ensure these things do not happen.
Editorial
Editorial jobs, of course, contain editors. A video editor is crucial in film production as they will place all of the scenes together in a way that is seamless, taking out any errors or removing phrases like "Action". Without this, film's wouldn't make sense and seem amateurish. Editors can also colour correct scenes, fixing things like over exposure or simply making a scene look more tenebrous to fit the mood it is supposed to portray.
Marketing
Marketing is very important within this industry. People need to ensure that their films are seen, so they hire a marketing team. The marketing team will spread movie trailers to TV, to video streaming sites like Youtube, and other social media websites. Billboard posters will be placed up in popular streets and locations, all of this culminates in many people being aware of the film, what it is about, and when it will be released for viewing. Marketing is very responsible for the majority of a film's financial success.
Recruitment In The Media Sector
Like all jobs, people need to be recruited. Very common ways for this to be done are job websites, where an employer will post job details, people who are interested will apply, and then the employer will read through all applications and select those who they believe will be best suited for the job. This is very effective for employees, since they are able to narrow down out of many options to find the very best, and since all applicants have made the effort to apply, they know that everyone is passionate and cares about getting the job and performing. People that are already working within the Film Industry have the benefit of word of mouth. They could work with one person, who could spread their talents to other people within the industry, opening up job opportunities with other parties. People will be likely to take people from word of mouth as it means they are experienced and talented as-well. When employed, people can work on different contracts. They could work full time, part time, or maybe be freelance. In the film industry, most people will be hired freelance, since the job they're doing will end in less than a year, and they will can be working on numerous projects in one year. Some companies could hand out temporary contracts, where people will work a certain amount of hours for a certain amount of money, and then they're finished.
Media Sectors
Many different aspects of the media industry are actually structured rather similarly. Film and television, for example, share all the same roles, and will do things more or less the same as each-other. Gaming is similar, except with animating the scenes instead of shooting them. The structure is all dependant on the end goal, as a book publishing company will do things vastly different to how radio do things.
Public Service Media is media that believes itself to be doing a service to the public, and it is typically a news source, through both Tv and Radio. An example of this is Sky News, as they give all the latest news and stories 24/7, only taking breaks for advertisements.
Commercial Media is a lot less of a service to the public, and more a service to the establishment's. This is advertising for products with the sole intention of raking in a profit, like an advert for McDonald's, a company who don't have a purpose outside of generating wealth.
Independent Media is media that is ran without the interference or connection to a specific government or political party, making it more honest and less bias than other sources. An example is the newspaper that is actually titled Independent, they use their print and digital format to spread the news as it is, no extra biases.
Horizontal Integration is when a company takes over another within the same industry that operates in a very familiar fashion. A vertical Integration is the gaining of businesses within the same production.
Cross Media is when different products are distributed throughout the Media Sectors, like the selling of films, toys, and household appliances. The biggest example of this is Amazon, the most profitable company on the planet.
Multi Platform Media is the distribution of products over different areas. An example of this is Sony, since they create and distribute video games, mobile phones, and TV's.
Multi National Media is media that is distributed worldwide, like the media that is distributed by Paramount Pictures, as they have their films released and screened around the world, which is very profitable and gains them a large amount of recognition.
Career Opportunities
The film industry is a very large one. All the big production companies will have many employees. Paramount, for example, has around 3,000 employees and makes an estimated 741 million dollars a year. The company is owned by Jim Gianopulos, and he oversees many notable film franchise's, like the Friday The 13th series, The Paranormal Activity series, and even The Godfather trilogy. While Jim is the CEO, he still has a board of 33 other people helping him manage the company. His COO Andrew Gumpert, for example, is in charge of National Distribution, ensuring that Paramount products are seen nationally across the country which they are based in.
Ethical And Legal Issues
While working for such large companies, it is important that employees take into account that their product's must appeal to the largest possible group of people that they can manage. Therefor, forcing a certain political or religious belief/agenda into a product, while result in many people feeling left out of a product as they may disagree with the message. People could also be offended if the message is attacking their own belief's, which will all come down to the company losing money and gaining controversy. They need to try and make their products accessible, instead of driving people away. Film's with strong language, while more appealing to some, lower accessibility as people under 15 or even 18 can't legally view them, which rules out a lot of viewers and in turn will rule out a lot of money. Something else the company should be careful of, is if they were to make a joke about someone who is famous, and it could fall under defamation. The person in said joke could sue the company, wasting them a large amount of time and money. The same issue can become present if copyrighted images or music is used without the permission of the copyright holder, and without them receiving a sum of money to compensate. The copyright holder can sue, and more often that not, they will be the one that is standing victorious.