Meeting Plans

Here is the summary for the initial meeting that took place. Here we discussed the parts. Due to JF being quite tall he was cast as "The Intruder", as we could easily make him appear menacing. HF was then cast as "Chris".  We decided we would purchase the balaclava prop from a ski shop in the city centre and we would look online to purchase a realistic prop knife. Transport for everybody was arranged and costumes were confirmed to already be owned.

The filming location was confirmed after a very successful location scouting that showed that the location had everything we needed and was also a very safe location. We settled on all props that were needed and discussed food possibilities. For the food, we realized that there were many takeaway restaurants and general shops nearby, so we could easily get something to eat.

This was the final meeting before shooting took place. All of the props were finally confirmed after the arrival of the knife prop that was ordered from Amazon. We then decided to begin shooting at 3pm later that day, giving us another few hours to simply practice different scenes before everything was settled and shooting began.

Media Campaigns Research

In 2018, Marvel released their biggest movie yet, "Avengers:Infinity War". Due to this, they invested a lot of time and money into advertising for the movie. The very first teaser for the movie was revealed in 2014, 4 years before release, at a Marvel event. The trailer was made up of clips from all the Marvel movies so far, with the ending showing the movies main villain, Thanos, and then the reveal of the movie title, Infinity War. This was just a small teaser, but it created a large amount of hype after fan recordings from the crowd were leaked to youtube and other social media sites. Many articles were written about the trailer, but besides from the reveal of a fan-favourite villain, there wasn't anything else to go off.

In July 2017, Marvel revealed more teaser footage for Avengers:Infinity War, far in advance to the release date. Before Infinity War, Marvel were releasing Thor:Ragnarok and Guardians Of The Galaxy Volume 2. Due to this, they featured the main characters of these movies together in the trailer in a very prominent scene, implying you need to see all three upcoming movies for certain things to make sense, and making them all seem important and monumental. This ensure fans of the other movies will see Infinity war, and people planning on just seeing Infinity War will feel the need to watch the other movies for context.

Things for Infinity War went quiet for a while, as Marvel focused on marketing their other movies to be released before it. When all those movies were out of the way, people were expecting a new trailer. On November 28th 2017, Marvel released a very simple yet very effective teaser poster, done similarly in style to the previous teasers for the other 2 Avengers movies.

This alone started a lot of media coverage and online buzz, as the release date to the film had now been made official. Then a day after, Marvel released their first International trailer for Infinity War to YouTube and television. In its first 24 hours online, across all sites, the trailer was viewed 230 million times an the YouTube upload of the trailer currently sits a 219 million views.The trailer was posted on Marvel's site, YouTube, Facebook, Twitter and more, ensuring that many people saw it. Marvel took advantage of their massive online presence to really push the trailer, and it worked. Then theres the fact that it was also shown on different popular TV spots. Regardless, the trailer was a success and was one of the top trends worldwide on twitter upon its release, with the majority of people talking about this specific scene shown in the trailer:

https://www.youtube.com/watch?v=6ZfuNTqbHE8

Shortly after the release of the trailer, Marvel decided to release many individual character posters. This was done to show the cast members in an effective and unique way. It showed the sheer size and spectacle of the movie, since there was 22 main character posters released. Each poster shared a similar layout and aesthetic style to make it obvious that they shared a link, and it also made them mesh well when put together.

To go with this, Marvel went on to release the official movie poster for the release of Infinity War, featuring all main characters from the individual posters and more. The poster was stacked with many recognisable actors and characters, yet presented cleanly. This allowed it to be clear for children, adults, and older people, making it accessible to everyone. In the centre of the poster is Robert Downey Jr as Iron Man, arguably both the biggest actor and biggest character in the movie. Him being front and centre is due to his recognisability, so people will know what the poster is for simply from a glance, and they will be attracted to it if they are interested. 

In the lead up to release, Marvel released a lot of merchandise for Infinity War. One of the most notable things they released was a line of Pop Vinyl figurines. This was effective since pop Vinyls are very popular items, and are always featuring different figures from all around pop culture. This is aimed well to a specific part of the audience, who will likely be pop culture fanatics. The figurines also appeal to children due to their cartoonish nature and resemblance to toys. Main characters were used for the figurines, once again showing off the roster and ensuring people will purchase the merchandise by making it feature recognizable properties.

Another type of merchandise released to generate hype for the movie were clothes, most commonly T-Shirts. T-Shirts are effective for marketing since they feature recognisable characters, therefore attracting fans to the shirt design. People wearing these outside is also good advertising for Marvel as they are keeping the film in peoples minds when they see it.

Overall, I would say that the marketing for this film was immensely successful. This is due to the fact that the film made $2.048 billion at the box office. While the budget was estimated to be a whopping $350 million, the box office still absolutely blows it out of the water and brings in a huge profit. The film was also a massive critical success, with an 8.5/10 on IMDB and an 85% on Rotten Tomatoes. These scores would't have been possible if not as many people had been to see it, which is a direct result from the media campaigns and advertising leading up to the films release. 

Risk Assesment Form

Required Equipment

Here, I made note of all the equipment that I used during the making of my movie. Only one equipment piece was not already owned, and that was the Microphone. I was lucky to already have all of the other equipment at my disposal as it saved a lot of time and money. 

Draft Script #2

FADE IN:

INT. BEDROOM - DAY

CHRIS is on the phone to a friend in his room. He is lying on his bed while doing so. He has a confident yet relaxed tone in his voice, and is resting one hand behind his head.

CHRIS

George, yeah, you can come over later since I'm home alone. Yeah. Bring some over if you want, we just can't smoke any inside.

CHRIS pauses to listen to his phone for a little while, taking in whatever the person on the other side of the call is saying. 

CHRIS

(Sarcastically)

Yeah, the smell is too noticeable. Alright I gotta go get a bite to eat, see ya later, bye.

CHRIS hangs up the phone and throws it to the side on his bed. He sits up and lets out a sigh, then stretches both of his arms out with a yawn.  He slowly rises to his feet and then steps out of his bedroom, leaving the door open. He crosses his landing, and walks downstairs. 

INT. DOWNSTAIRS - DAY

Downstairs, CHRIS walks down his hall and enters the kitchen, a bored expression on his face. He opens the fridge, then shuts it angrily. He opens a few cupboards, but has the same reaction. 

CHRIS turns and leaves the kitchen. When he turns, THE INTRUDER is revealed to the audience, and he is hiding behind the kitchen door with a knife in his hand. 

CHRIS then turns around and walks out. He walks down the hall and to the bottom of the stairs, opposite the front door, before a slight bang is heard.

CHRIS spins around to see THE INTRUDER stood in his kitchen and holding a knife.

CHRIS backs away in shock and ends up backed into a wall. THE INTRUDER slowly walks towards CHRIS, who slides down the wall to be sat on the floor.

When THE INTRUDER is close, CHRIS darts for the stairs and avoids a grab from THE INTRUDER. CHRIS dashes up the stairs, but THE INTRUDER grabs his ankle. CHRIS quickly shakes his foot off and runs up the stairs and off-screen.

THE INTRUDER slowly walks up the stairs, then makes his way to the landing. He walks straight to the bedroom door and kicks it open.

INT. BEDROOM - NIGHT

THE INTRUDER immediately sees CHRIS hiding down the side of the bed. CHRIS stands and goes to run at the door, but is tackled to the floor by THE INTRUDER.

The pair wrestle until THE INTRUDER pulls out the knife, but CHRIS knocks it out of his hand and onto the floor besides them. 

THE INTRUDER instead puts his hands around the neck of CHRIS and starts to strangle him. CHRIS gags and struggles, but then grabs the knife from besides them.

CHRIS stabs THE INTRUDER in the hand, making him let go of his throat. CHRIS pounces on THE INTRUDER and pins him to the floor, then stabs him in the stomach and falls down onto his back.

CHRIS stands, exhausted. Breathing rapidly, he lets out a sigh of relief.

CHRIS

(Tiredly)

I guess I'm not as alone as I thought...

 CHRIS lets out another defeated sigh, then turns and goes to leave the room. A noise is heard behind him.

CHRIS spins around, but the body of THE INTRUDER is gone.

CHRIS goes to run, only to be grabbed from behind by around the neck.

CHRIS is pulled back and has the knife swung down right into his chest by THE INTRUDER.

On impact, the screen darts to black, and a scream is heard. The credits then roll up the screen.

Personnel List

In my movie, I only used a few cast-members, as my script only required two. Here are there names and contact information, which I have partially blocked out to protect their privacy. I included the rolls that they perform also, so if anyone wished to know what they are doing in my movie i can jus show them this list.

Budget Planning

I needed the balaclava and prop knife as they are the two main props used in the movie. The balaclava helps identify The Intruder, the villain of the movie. He carries a knife throughout, hence the inclusion of the prop knife. I use this as a real knife would be far too dangerous due to the fact that in the script, the knife i supposed to be held close to people and swung at them. The knife being fake heavily decreases any risk of cast members receiving injuries.

I included the microphone as a DSLR on it's own doesn't pick up sound very clearly, and while there isnt much dialogue in my film, I still want it to be clear. I also need a microphone strong enough to pick up all the gasps, screams, bangs and bumps in the song.