Harton And Westoe Project

Promotional Video

To help with reaching people, I have decided that I will create a promotional video for the boxing club. This is because a video would be a very accessible product and it would be very easy to understand and get the message across well. To do this, I would have to go directly to the source. I would be required to travel to the Harton and Westoe boxing gym. In a group of three, I travelled to the gym with a tripod and a camera, set out to get footage for my video advertisement. I received footage of many different things within the gym. In my video, I shot numerous shots of people sparring, exercising and the gym equipment. This footage is appropriate to my purpose and also very informative, showing people what they need to be shown. Shooting the footage went quite well, except a few of the shots for people doing drill exercises came out quite blurry due to the speed they were moving at. Nonetheless, I was happy with my footage, specifically the footage of people using the boxing pads and throwing punches. This is because it shows both the people who use the gym (people who attend and the coach) but it also shows off the equipment that can be used while you are in said gym and what you will be doing while you are here.

After I had shot the footage, I had to then piece it together. I did all of the editing using Premiere Pro. At the end of the video, I decided that I would include text presenting information about prices, times and dates of the gym. This is useful as this information is only available on the Harton And Westoe Boxing Club Facebook page, and people without Facebook can now find it on this video. In the video, I used many more effective editing techniques, such as these:

Here, you can see that I time lapsed many of the clips in the video. This was done for many reasons. One reason is that it allows me to show a lot more in the clip than if I used slow footage, as i don't want the video to last too long and lose the attention of viewers, but I also want to make sure that I get as much footage in as I can. It also works entirely as an aesthetic choice as-well. 

This shows the part in the clip where I transition from one clip to another with a fade in/fade out following the camera drifting to the right and fading into a different shot. This was chosen as it fit the way the camera swayed to the side, and gave it an interesting look that would catch people's eyes. 

Here I show that I made both the music track and the video fade out together at the same time. This is to prevent there from being a cut out when the video ends, which would look unprofessional and awkward.

Instagram Page

With my video finished, I began work on my Instagram page. On the page, I chose to make three posts. One post of someone sparring, one post of equipment, and one post of information regarding Harton And Westoe Boxing Club. On all of these posts I used very popular hashtags relating to fitness and exercise. This was supposed to reach more people, yet it had varied results. My most liked image had 6 likes, whereas the least liked image had only 1 like. Also, my page only managed to reach 3 followers. Overall, I would say that my Instagram wasn't particularly successful.

Conclusion

To conclude, Harton And Westoe's own promotional content is rather successful and reaches many people. In my created content, I was rather unsuccessful. While not all bad, I didn't get anywhere near the numbers of Harton And Westoe Boxing Club's original content. This leads me to conclude that their methods are more effective than I may have originally perceived, and that my methods would likely not be effective ways for them to increase how well known they are.