Target Audience/USP:
My target audience will be teenagers and young adults. This is because my short film will feature a teenager as the main protagonist. As young people, they may be able to relate to his personality and decisions. Also, horror movies are typically enjoyed more by younger generations, so I should target my film towards them since they're more likely to enjoy the genre. My main selling point would be the independent teenage lead, as they're not too common in many movies, and when they are, they're side characters. This allows me to show a new side to these teenage characters, who are often glossed over as being dependent and unable to do anything on their own.
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